Does BlackBerry Have Ability to Perform "Return of the King"?

Precarious RIM

BlackBerry is a sign of the times, is the myth of the mobile phone sector, RIM had achieved the highest market capitalization company in Canada through just 10 years. More brutal capital markets, the company's value dropped from the 2008 peak of $ 80 billion, $ 4.9 billion in the July 2012, four years, evaporation of the nearly 94%, Blackberry in the key U.S. market share was by 2007 41.1% RIM, great ship sank to the 2012 first quarter 3.6%, speed staggering. What led to the decline of the BlackBerry, what creates the BlackBerry's success?

The success of the BlackBerry
September 11 attacks and Hurricane Katrina exacerbated the proliferation of well-known BlackBerry, BlackBerry momentum to the rise of smart phone sales rose steadily in the U.S. market in 2006, the market share of up to 48%, accounting for half. Obama and other politicians handheld BlackBerry became a true portrayal of the RIM situation. On the stock, in 2008, the heyday of the RIM market capitalization of up to $ 80 billion, a myth of the achievements of Canadian businesses. The BlackBerry has a lot of followers, it Push mail, network transmission and encryption technology, not only become the object of pursuit of individual consumers, but also become the standard of some large enterprises. BlackBerry a lot of classic models, such as blackberry curve 9300, blackberry curve 9300 case on the market is also diverse.

Blackberry recession of careless

RIM re-appropriate RIM senior and Nokia are the same ignored the potential of the iPhone's lonely at the top to allow its development, they see no future technology trends, closed in narcissism.

Be defeated for the keyboard?
Once, the easy thumb-operated keyboard on the BlackBerry was so popular, full-keyboard design is a masterpiece of the BlackBerry; Now, in the promotion of the iPhone and other touch screen mobile phone, keyboard mobile phone market share is getting smaller and smaller.

Whati's the way out of RIM?
Last week, the troubled RIM, said that in addition to lay off 5000 employees, the BlackBerry 10 again delayed release pushed to early 2013, the iPhone already has its five-year-old birthday and will release iPhone 5, Android upgrade to version 4.1.

The industry remains pessimistic attitude of RIM, the public generally claims that Blackberry has missed five years market, impossible to perform "Return of the King". However, in the near future, RIM once again the official statement, Hynes said in a conference call, the company is not using Android and Windows Phone systems, he hoped that RIM will make an effort to keep BlackBerry's personality and provide consumers with the best solution. allow customers to understand the "Why do we need BlackBerry."